Finding leads to gain more customers and purchases is tough. Having the right strategy makes it important to locating where the customers are in the digital world.
Google receives over 100 billion searches a month. Most of them are to research companies.
With such a huge number, how can you get your own piece of the pie? Here are a few tips to generating more leads.
Engage on Social Media
Social media platforms are one of the most effective ways to gaining new customers. We’re living in the digital age where most consumers will find new products and businesses online.
To gain their attention, you’ll need to be active on social media. One way to gain more leads is through advertising. Let’s take a look at how effective it is.
Does Advertising on Social Media Work?
One way to get your products or services seen by relevant users is by boosting a post on Facebook or to promote a tweet or pin. To catch a user’s eye, it needs to not look like an ad.
The key to this is creating interesting visual content. If your picture with text overlay screams “ad”, most people will disregard it altogether.
Make it relevant by relating to your consumer’s needs. That can be depicted in the image and also the caption.
Have a strong caption by providing value and giving users a reason to find out more. Include a call to action as well so people know what to do and don’t leave your link unclicked.
Utilize Content Marketing
Content marketing is the creation of valuable content. The key to finding leads using this technique effectively is to target the right audience.
One thing to remember is that marketing is not about you, it’s about your prospects. When you place the focus on the customers, you learn more of what they’re looking for, therefore, you can curate content targeted to them. Here’s one effective way of content marketing.
More common than what it used to be, businesses are using blogs to provide a constant flow of information and engaging content to their customers. Having a blog also increases search engine traffic.
Have Friendly Customer Service
The heart of any company is their customer service. Other than social media, having a customer service outlet where people can talk to a human is vital.
When there’s someone to listen to their questions or concerns, they get the answers they need and will return. This can evolve into finding more leads as people will tell their friends and family when they’ve had a good experience.
Making sure your website is functioning to its fullest potential separates a good website from a bad one. Invest time into filling out all the necessary parts like the about page, contact page and product pages.
One key detail to having a good website is to include video. Consumers are four times more likely to watch a video about a product than to read about it.
Wrapping Up on Finding Leads
When you add these tips to your lead generation strategy, the numbers will grow. Remember to put more focus on the customers rather than your plan so you can reach them on a higher level.
Need help with marketing? Trust the experts at Excelovation. We have the knowledge and capabilities of getting you and your business where it needs to be. Contact us today to get started!