Data Density: Is Your Site Just Too Busy?

Data Density: Is Your Site Just Too Busy?

It’s a well-known fact that users don’t spend much time on a website before getting bored and going off to find something else to occupy their time.

You need to hook them in and keep them wanting more so that they’ll stick around long enough to learn about your company and the product you’re trying to sell. If your customers get overwhelmed with too much information at one time, chances are they’ll feel confused and frustrated.

There’s a kind of balance each website needs to find that shares information with its users while staying interesting and relevant at the same time.

Some times websites are far too heavy-handed when it comes to trying to share vital information with their customers. This kind of data density can really make it difficult for customers to parse what it is they’re trying to read.

Continue reading to learn more about how to keep this from happening with your own customers!

What is Data Density?

It is the idea that there is far too much information on a website page at any given time. While it can be a great thing to try and share information with your users, it’s good to try and balance that with giving their eyes a rest.

There are some general ways to figure out whether or not your own site is too dense with its data.

Tiny Text

It can feel nice to put all of your information in a small lettering. After all, the more your users can see at one time, the better, right?

Not exactly. The optimal text size can differ from one device to the other, but you shouldn’t rely on tiny sizes to make up the bulk of your website. But, on the other hand, too big will seem clunky and unattractive.

Finding a good balance will make your message a lot easier to read and understand.

Large Paragraphs

Another way clue to data density is the length of your paragraphs. In school, they might have said that 5 to 8 sentences is the best length for a paragraph. On the Internet, however, that length is much smaller at about 2 to 3 sentences.

You need to find ways to break up your information so that your reader’s don’t get lost in the words. It can be easy to just skip over multiple sentences at a time because there are just too many words to get through.

It can seem like a good idea to try and boost your customer’s awareness of your company by showing just how much you know about a subject.

But too many large paragraphs will just scare them away. Vary up the length of all your paragraphs, and they’ll find it a lot easier to get through.

Too Many Graphs or Images

Including graphs or other kinds of images to your content is a great way to break up the monotony. We’re also more inclined to remember information presented in an image.

Too many, on the other hand, can feel too heavy. It’s too much information to take in at once. Because images draw the eye, you want to balance it out with some text as well. Relying only on images and graphs to do the work for you can more of a hindrance than a help.

Data Density is an Easy Fix

Now that you know more about what causes the problem, you’ll be able to add content to your blog in a more user-friendly way. It’ll make creating content easier for you while making it easier for your users to read and enjoy it at the same time.

Got any questions? Contact us!