In 2016, the number of mobile Internet users overtook those on desktops for the first time ever.
The implications of something like this are far reaching, especially as part of a marketing plan.
If you are a website owner, however, there’s only one you should be really concerned about: optimizing your site in a mobile format.
Because any online profile is only as good as it looks.
Today, we’re looking at the benefits of converting your site for better mobile usage, to put you in the hands and pockets of mobile users everywhere.
Mobile Format Website Optimization: A Guide
A mobile website is every bit as important as a traditional desktop site. In some opinions, it’s even more so.
That means you need to make optimizing the look and function of your mobile site a priority if you want to retain users who land on your homepage.
What are the top three benefits of this kind of optimization?
More Responsive Design
Your website is only as valuable to you as the experience your users have with it.
And, considering more than half of all Internet traffic begins on mobile devices, it only makes sense to optimize the way your mobile site works.
Better design means your site shrinks and reorientates to the size of the mobile screen it’s on. Users can read and interact with information without having to zoom in or out. Buttons are easy to find, and the site cuts down on wasted “white” space from porting it over from the desktop.
The benefit to responsive design is simple. More people using your site, successfully, means a better chance of them coming back, or referring you.
Speaking of usability, one factor you never want to gloss over is aesthetics.
Users are savvier than many web developers expect, and they expect a certain amount of design flair from the sites they visit.
At the very least, they don’t want them to look like they were lazily moved over from desktop sites, without any changes whatsoever.
Use consistent color schemes, graphics, and design elements to make your mobile site look good. In turn, this will encourage users to follow through with whatever they were doing, click around, and spend more time on your site, before moving on.
Our last point is a simple one, but so important.
Three short words: search engine optimization.
Search engines give weighting to websites for uploading a “mobile friendly” version of themselves.
If you’re hoping to bring your site up in the search rankings, an optimized mobile site is a great way to encourage search engines to rank you higher.
And That’s an Optimized Mobile Format
Not to put too fine a point on it, but any website that thinks it can “get away” without mobile optimization is losing out on valuable traffic, guaranteed.
With so much Internet usage having moved over to phones, tablets, and other mobile devices, the future truly is now.
Make sure you’re ready for it.
For more on this and other stages of the marketing process, get in touch with us, today.